Keynote: The Future of Deliverability: Recipient Rules

Since the early days of email, deliverability has been a crucial part of successful marketing programs. One of the bigger challenges facing marketers has been changing and evolving rules of deliverability. Over the past few years, we've seen significant shifts in filtering and deliverability. This new era started when Google and Yahoo announced technical requirements for reaching inboxes, and in the two years since, other mailbox providers have announced similar requirements. Improved technical sending has allowed mailbox providers to shift their focus to enhancing the user experience. Mailbox providers are now focusing on giving their users tools to better manage incoming emails and increasingly making filtering decisions based on individual preferences. This shift marks a significant change for marketers. Join me as I talk about the new changes in deliverability, what we can expect in the near future, and practical advice on navigating the new realities of the inbox.