From Adobe Campaign Manager to Mautic + Apache HOP: An Open-Source Story

Many organizations rely on enterprise marketing suites like Adobe Campaign Manager, facing high costs, vendor lock-in, and limited flexibility. With Adobe Campaign Classic scheduled to sunset in March 2027, the pressure to rethink long-term marketing stacks is growing. In this session, we share our journey of replacing Adobe Campaign Manager with Mautic, enhanced by Apache HOP for data orchestration. We’ll explore feature gaps and show how Apache HOP pipelines can bridge them and unlock new capabilities. A live demo will illustrate how HOP enables advanced targeting workflows in Mautic, giving marketers full control over data and campaign logic. Attendees will discover how a composable open-source architecture can rival enterprise suites, reduce dependency on vendors, and deliver powerful, future-proof marketing automation.