Buyer Modalities in Automation: Making Every Journey Count

Not all subscribers think — or buy — in the same way. Some are fast decision-makers, others need details, reassurance, or proof. In this session, you’ll discover how to apply Buyer Modalities to your automated email programmes, ensuring every journey resonates with all four decision-making styles. From onboarding to re-engagement, you’ll learn how to adapt copy, structure, and timing so your automations persuade more effectively. Walk away with a framework to design automated flows that feel more personal, build trust, and drive stronger results.