Advanced Scoring with Mautic - including the new "Point Insights" feature

This talk introduces Point Insights, a new menu item in the Points section. This feature enables us to take actions based on automated point analysis. We can identify the primary interest of a lead among our offers (point groups) and then target the lead with personalized marketing automation based on their primary interest. The presentation will demonstrate practical use cases and explore the marketing automation potential of point insights. Following the presentation, we invite you to discuss about additional desired point insights to be added to the Mautic feature. (The feature is currently an open Mautic pull request but might also be transformed into a plugin)