Modernizing Selgros Marketing App for Enhanced Customer Engagement

Selgros, a subsidiary of the Transgourmet group, recognized the need to modernize its marketing app to remain competitive in the wholesale market. The goal was to better engage customers who seek digital access to promotions and product information. To achieve this, 1xINTERNET developed a sophisticated solution that features a powerful Drupal backend integrated with a ReactNative application.

The new app enables targeted, multichannel content distribution through push notifications, allowing Selgros to reach customers effectively. It includes user-friendly tools such as shopping lists and auto-redeemable coupons, which significantly enhance the overall customer experience. These features are designed to make shopping more convenient and engaging for users.

For marketers, the streamlined system reduces workloads and operational costs, making it easier to manage campaigns and promotions. This efficiency not only benefits the marketing team but also contributes to a more cohesive customer experience. The app's design focuses on impact-driven marketing strategies that foster customer loyalty.

Overall, the implementation of this modern marketing app has positioned Selgros to strengthen its market presence and improve internal efficiency. The combination of a robust backend and user-centric features has created a platform that meets the evolving needs of customers in the digital age.