How UICC and 1xINTERNET Built a Digital Ecosystem for Global Cancer Awareness
The blog post by 1xINTERNET highlights Charles Revkin, Senior Digital Strategy Manager at the Union for International Cancer Control (UICC), and his role in shaping the organisation’s digital ecosystem. It traces his international upbringing, legal education, and gradual transition into digital strategy, culminating in his leadership of platforms like World Cancer Day. His work reflects a strong alignment with UICC’s mission to unite the world in the fight against cancer.
For the past six years, UICC has worked closely with 1xINTERNET to develop and manage its multilingual digital infrastructure. Together they have delivered key projects including the relaunch of worldcancerday.org, uicc.org, and other platforms. These are built on Drupal and integrated with CRM tools, digital asset management systems, and a growing digital community called UICC Connect. Revkin credits the success of the partnership to shared values, mutual trust, and a collaborative mindset.
The blog also explores how UICC is thoughtfully exploring artificial intelligence for tasks such as content proofreading and limited chatbot use. Revkin underscores the importance of human oversight in all digital innovation. His leadership reflects a balance of strategic planning, personal commitment, and a people-first approach to technology in global health.
