Adaptive Releases Interact AI Mode for Drupal Sites

Adaptive has launched 'Interact', a new AI-powered experience layer for Drupal that brings conversational functionality directly into the user journey. Designed for precision, privacy, and performance, Interact enables AI Mode within Drupal sites by delivering tailored responses, actionable insights, and full visibility into user engagement.

At the core of the platform is the 'Interact Link', a contextual feature that appears when users hover over content. This prompt invites interaction without interrupting the user experience, addressing long-standing issues with conventional chatbots such as lack of relevance and poor usability.

Built within Drupal and optimised for seamless integration, Interact works with existing content and workflows. Its AI assistants are fully customizable, trained on specific site data, and support a range of use cases including intelligent search, guided navigation, accessibility, and multilingual capabilities.

Data security and compliance are built into the platform. Interact supports both open and private cloud deployment options, giving organizations control over where and how AI features operate. Built-in analytics track every user interaction, helping teams refine content, page design, messaging, and product development.

Interact is part of Adaptive’s broader effort to bring practical AI tools to Drupal sites. The company is working closely with the Drupal community to develop secure and scalable features that meet real user needs.

For more information, visit https://www.adaptive.co.uk/interact