Global AI Report 2025: How Organizations Are Using AI for Efficiency, Marketing, and Growth

The Drupal Association has released the Global AI Report 2025, a data-driven analysis of how organizations are leveraging artificial intelligence in their operations, marketing strategies, and digital infrastructure. The findings were presented by Paul Johnson, who shared highlights from the report, which is based on a survey conducted in July 2025 involving 216 respondents representing 199 organizations.

The survey, targeted at marketing decision-makers and agency specialists, aimed to identify the AI features and capabilities considered most valuable by organizations currently integrating or planning to integrate AI technologies.

AI Adoption Is Mainstream

According to the report, a majority of organizations surveyed are already using AI, marking a clear shift from experimental adoption to mainstream integration. AI is being embedded into core business systems rather than used in isolation-particularly within content management systems (CMS), customer relationship management (CRM) tools, and marketing automation platforms.

The most common use cases include:

• General business support
• Marketing campaign execution
• Content creation and personalization

Automation and Efficiency Drive AI Investments

The report reveals that the most highly valued AI capabilities are those that improve efficiency and streamline workflows. Tools that automate repetitive tasks are seen as especially beneficial.

A standout finding is the growing interest in AI-assisted landing page builders, which many respondents see as "killer apps" for marketing. These tools significantly reduce campaign launch times by eliminating the need for developer intervention, enabling faster time to market.

Trust and Human Oversight Remain Critical

Despite the excitement around automation, the report emphasizes that organizations want AI to support-not replace-human decision-making. Respondents consistently voiced a need for:

• Features that preserve human oversight
• Controls to prevent autonomous decision-making without accountability
• Guardrails that address data accuracy, privacy, and ethical use

The report notes widespread caution around allowing AI to handle critical tasks such as permissions, access control, or any autonomous functions that could lead to unintended outcomes.

Barriers to Adoption

Among organizations not yet using AI, the most frequently cited barriers include:

• Lack of clear use cases
• Resource constraints
• Concerns about data privacy and ethical implications
• Fear of inaccurate or biased AI-generated output

These deterrents point to a continued need for transparency, regulation, and better education around responsible AI use.

Access the Report and Webinar

The Global AI Report 2025 is available for download at:
? https://new.drupal.org/ai/reports/global-ai-survey-2025

The Drupal Association has also released a recording of the Key Insights and Roadmap Reveal Webinar, summarizing the report’s findings. It can be viewed here:
? https://www.youtube.com/watch?v=edFKQ6XC3b4&t=1s

For organizations navigating the evolving AI landscape, the report offers evidence-based guidance to help prioritize investment, ensure ethical adoption, and improve strategic outcomes.