Centarro Rebuilds Rare Spirits Marketplace on Drupal 11 for Global Scale
Whisky Auctioneer partnered with Centarro to migrate its global spirits auction platform from Drupal 7 to Drupal 11. The project involved rebuilding the site architecture to handle high-volume auctions, complex buyer–seller workflows, and multi-brand operations across Whisky, Rum, and Wine Auctioneer.
The new system supports both bottle storage subscriptions and international fulfillment, powered by automated billing and a unified dashboard for managing collections. Centarro also implemented bi-directional commerce flows, a progressively decoupled bidding interface for peak auction performance, and over twenty custom reports covering customs compliance, tax calculations, and business analytics.
Advanced search and filtering enable users to browse tens of thousands of lots by region, age, distillery, and collector preferences. The platform also manages separate stores for the UK and EU markets, each with distinct tax and fee rules. Integration with Salesforce ensures centralized tracking of orders, transactions, and customer data across all brands.
Centarro’s work has given Whisky Auctioneer a scalable, regulation-ready, and high-performing digital marketplace that supports both collectors and investors—reinforcing its position as the global leader for rare spirits auctions.
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Related Website
Whisky Auctioneer
Website Domain
whiskyauctioneer.com
Description
Whisky Auctioneer operates in the beverage manufacturing industry and provides an online platform for buying and selling rare Scotch whisky. The website whiskyauctioneer.com offers free expert valuations, personal service, and connects a global community of whisky enthusiasts.
E-Commerce
Tranco Rank: #128741
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