Daniil Borysenko to Discuss Scalable Analytics for Drupal Multisites at DrupalCon

Staff Reporter

Daniil Borysenko of 1xINTERNET will present a case study session at DrupalCon Vienna 2025, demonstrating how a reusable Google Tag Manager (GTM) and Google Analytics 4 (GA4) framework supports consistent analytics across more than 50 Drupal websites.

The session will address common challenges in multisite Drupal environments such as inconsistent tracking, fragmented analytics goals, and complex domain setups. Borysenko will walk attendees through the creation of a unified GTM container and scalable GA4 configuration that enables efficient site onboarding, consistent data collection, and replicable dashboards.

Participants will learn how cloned configurations speed up deployments, how automated testing with Playwright ensures tracking reliability, and how anomaly detection scripts monitor data integrity across environments. The talk also covers governance practices, performance considerations, and lessons learned from managing analytics in an enterprise-scale Drupal platform.

Scheduled for Wednesday, October 15 from 16:15 to 17:00 in Hall G1, the session is suited for those with intermediate experience in Google Analytics, GTM, and Drupal site building.

Reference: From chaos to consistency: streamlining data analytics in Drupal multisite projects, 1xINTERNET (3 October 2025)

DrupalCon Vienna 2025

Drupal

1XINTERNET

Drupal Event

Multisite

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