AI, Agencies, and Drupal: Jay Callicott Responds to Dries Buytaert’s Industry Outlook
In response to Dries Buytaert’s article on AI’s impact on agencies, Jay Callicott offers a measured endorsement of key arguments while adding practical nuance. He agrees agencies must shift from hourly billing to outcome-based pricing, noting AI's cost reductions are driving a market reset rather than immediate client distrust.
Jay supports Dries’ view that websites are becoming data sources rather than destinations, suggesting generative engine optimisation (GEO) may surpass traditional SEO. He challenges the idea that AI adoption is a major investment, arguing that agencies should already be structured for continuous adaptation.
On commoditization, Jay echoes Dries’ call for agencies to move up the stack into strategic work and highlights packaging reusable solutions and orchestrating complex workflows as viable paths forward. He also reinforces open source as an advantage in an AI context, positioning Drupal’s ecosystem as well-suited for agency collaboration.
ASK: Drupal Community Needs Your Support
View all →
Disclosure: This content is produced with the assistance of AI.
Disclaimer: The opinions expressed in this story do not necessarily represent that of TheDropTimes. We regularly share third-party blog posts that feature Drupal in good faith. TDT recommends Reader's discretion while consuming such content, as the veracity/authenticity of the story depends on the blogger and their motives.
Note: The vision of this web portal is to help promote news and stories around the Drupal community and promote and celebrate the people and organizations in the community. We strive to create and distribute our content based on these content policy. If you see any omission/variation on this please reach out to us at #thedroptimes channel on Drupal Slack and we will try to address the issue as best we can.
Related People
You may also like
