A Guide to Setting Up Matomo in Drupal

Staff Reporter

With the complexities introduced by Google Analytics 4 (GA4), many marketers, including those at Specbee, have turned to Matomo, a privacy-centric alternative that offers more user control. In their blog post, authored by Shri Ganesh Hegde, Suganthi Thangavel, and Siddhant Gyawali, the team explains why they switched from GA4 to Matomo.

The event-based tracking, redefined metrics, and less intuitive interface of GA4 made tracking difficult, especially for those used to Universal Analytics (UA). Matomo, on the other hand, is praised for its flexibility, privacy focus, and ease of integration with Drupal.

The authors provide detailed steps on setting up Matomo in Drupal, offering both server-hosted and cloud-based options. Matomo’s features, like customizable dashboards, real-time visitor tracking, and advanced analytics tools, make it a strong alternative for businesses prioritizing privacy and ease of use, offering a more seamless experience than GA4.

Reference: Why We Switched From GA4 to Matomo and How To Set Up Matomo in Drupal by Shri Ganesh Hegde, Suganthi Thangavel, and Siddhant Gyawali, Specbee (3 September 2024)

Drupal

Digital Marketing

Data Privacy

Specbee

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