Acquia to Host Webinar on AI Bot Traffic and Content Strategy for Drupal Sites
Acquia will host a webinar on December 10, 2025, at 04:00 PM UTC focused on managing AI bot traffic and improving content strategy for Drupal websites. The 90-minute session features Acquia experts Greg O'Toole and Nathan Holmes, along with Timothy Lehnen, Chief Technology Officer of the Drupal Association.
The webinar, titled "AI Bots Explained: Master Site Traffic & Content Strategy for Your Drupal Sites", will address the growing impact of AI-driven bots on website traffic and analytics. Attendees will learn how to distinguish between helpful and harmful bot traffic, apply protective controls, and maintain site performance using proactive monitoring and data interpretation.
A second focus will be content optimization. Presenters will outline how Acquia Content Optimization supports SEO improvements through keyword targeting, metadata tuning, and content structure refinement. The session aims to provide methods for increasing organic visibility while maintaining workflow efficiency.
Speakers will provide implementation guidance, example use cases, and tools for technical teams. Greg O'Toole brings web development and open-source experience, Nathan Holmes offers product marketing insights, and Timothy Lehnen will discuss broader implications from the Drupal ecosystem.
The webinar will be streamed live at 09:00 AM PST in LA, 10:00 AM MST in Denver, 11:00 AM CST in Chicago, and 12:00 PM EST in New York. The corresponding time in India will be 09:30 PM IST.
More information and registration details are available on the Acquia event page.
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