Konstantin Vashkevich
About
Head of marketing | SaaS | Outsourcing | B2B | Startups
Digital marketing manager with a holistic approach and specialization in paid advertising, web/product analytics. +4 years experience of working with global digital products and services. Full range of services: from implementing advertising to building a marketing team
Talks about #saasmarketing, #digitalmarketing, #marketingstrategy, #startupbusinesses, and #marketinganalytics
Poznań, Wielkopolskie, Poland
Seasoned global marketing manager with both management and hands-on experience. My areas of professional interest include B2B, SaaS, outsourcing, and software.
My skill stack:
? ABM-marketing: implementing from scratch or working with the existing model;
? PPC-management (Google, Facebook, LinkedIn, Bing, Baidu Ads, Twitter, Pinterest, Quora, Reddit Ads),
? web-analytics, product, sales-marketing analytics,
? building the custom systems of reporting between different departments somehow connected with Marketing (Sales, Product, Support);
? CRO;
? SEO;
? global marketing team building and management.
My technological stack:
? Google products: Google Analytics, Google Tag Manager, Google Data Studio (Looker), BigQuery;
? Databases: SQL;
? Front-end web programming: HTML/CSS,
? CMS and Landing page building: WordPress, Drupal, custom or cloud solutions;
? CMR: Hubspot, Salesforce;
? Marketing automation: Hubspot, Zapier;
? Product analysis: Amplitude, Mixpanel;
? ABM-marketing: Bombora, Leadfeeder;
? CRO: Hotjar.
While working with stakeholders I don't focus on specific tools or traditional solutions, but create a tailored strategy based on a particular goal or problem.
