Acquia’s Brand and Creative Director Shawn Perritt unveiled Drupal’s rebranding at DrupalCon Portland, marking a significant evolution for the 23-year-old CMS. The rebrand, a collaborative effort by the Drupal Association Board’s Marketing Working Group and Promote Drupal, aims to modernize Drupal’s identity while retaining its core values. In an interview with The DropTimes, Perritt discussed the strategic thinking, community feedback, and design elements that shaped the new brand, highlighting the importance of inclusivity, accessibility, and a robust marketing strategy to increase awareness and adoption of Drupal.
