Re-imagining web publishing with AI and UX research: Experimenting at the University of Edinburgh

Drupal AI has always aimed to bring the power of AI to end-users and even non-coders giving the people who need it oversight and governance over what AI is doing. This only works because of our strong focus on UX from the beginning. Because AI is the new UI, Drupal AI has had the opportunity to improve UX across the Drupal ecosystem. Emma, one of Drupal core’s UX leads, discusses experiments undertaken with Drupal AI to improve content management across a large university website. By combining UX research with open-source AI tools, her team explored real-time learning agents and AI-assisted editorial guidance. The session shares practical findings and a toolkit for designing AI experiments in large organisations.