Building a Strong Business Case for Web Accessibility

Target Audience: Decision-makers, project managers, developers, designers, and anyone involved in Drupal site strategy and implementation.

Abstract: This session will explore how to build a compelling business case for web accessibility by connecting inclusive digital practices to measurable outcomes. Through real-world case studies and practical examples, attendees will learn how to frame accessibility as a strategic advantage. We’ll also demonstrate how Drupal’s accessibility features can support inclusive web development, helping organizations align accessibility efforts with business goals.

This presentation bridges the gap between technical implementation and business strategy, equipping attendees with the tools to advocate for accessibility as a competitive advantage.

Learning Objectives:

Understand the tangible benefits of web accessibility beyond compliance.

Learn strategies to present accessibility as a business priority.

Get stakeholder buy-in by connecting web accessibility to company goals.