Navigating the New Google Analytics - GA4 for Drupal and Higher Ed Websites

Learn the foundations of Google Analytics 4, from creating an account with important setup tips to understanding different implementation methods for Drupal websites. You will learn how to use the new GA4 reporting and core concepts to gain insights into the different measurement approach to learn more about users, content and campaigns. We will discuss when to connect your data with BigQuery, and when to bring in help with governance strategies and finding opportunities to scale your analytics.

Understand core concepts and best practices for using GA4
Learn how to use the basics of the new reporting framework
Understand how to implement GA4 for different frameworks using GTM
Understand how to utilize data streams to collect your app and website data to capture a more holistic view of your user experience
Uncover opportunities to use BigQuery to scale your analytics
Prerequisites
You will benefit from this training if you are a decision maker, product owner, digital strategist or marketer looking to create, manage and scale your Google Analytics 4 measurement strategies or looking to engage with third-party experts to help manage your analytics presence.

Experience level:
Beginner to Intermediate

Who Will Gain the Most From This Training?
Anyone charged with leading a Drupal project.